What a year! And what a result! 💜 We are incredibly proud to announce that 2025 was our best year yet for the Murphy’s Army Purple Poppy Campaign, with an amazing £40,474.30 donated thanks to the generosity of our supporters. This remarkable total was distributed as follows:
Our three key beneficiaries each received £12,117.10:
- Bransby Horses – Rescue and Welfare
- Service Dogs UK
- Tired Paws Foundation
In addition, £4,123.00 was donated to our They Also Served Memorial Fund, helping us continue our work creating lasting memorials to honour the animals who served and sacrificed alongside us.
That brings our total donations for 2025 to an incredible £40,474.30.
None of this would have been possible without the dedication of our volunteers, ambassadors and outlets, together with the generosity of our supporters and everyone who chose to purchase or wear a purple poppy in remembrance of the animals who served.
As a completely volunteer-run campaign, we are immensely proud of what we have achieved together. Behind these figures are countless hours of hard work, commitment and a shared passion for ensuring that the service and sacrifice of animals is recognised, respected and never forgotten.
Thank you, every single one of you, for making 2025 our most successful year yet. We couldn’t do it without you.