This year is incredibly special for Murphy’s Army as we celebrate 10 years of our Purple Poppy Campaign. For the past decade, together we’ve honoured and supported the incredible animals who served and continue to serve alongside our emergency services and Armed Forces. As we mark this milestone, we are delighted to announce that our 2026 Purple Poppy Campaign beneficiaries are Bransby Horses, WAGs Retired Police Dogs and the They Also Served Memorial Fund. 

Every Purple Poppy purchased, every share, every conversation and every act of support helps us continue our mission to remember, honour and give back to these remarkable animals. As we celebrate our 10th anniversary, we’d love you to join us in making this our biggest and most successful campaign yet. Together, we can make a real difference for these deserving charities. 

We are extremely proud that our efforts over the years have raised significant awareness of the meaning of the purple poppy, and that many more are now being worn with pride. Thanks to your wonderful support we are also proud to have raised nearly £300,000 which has helped many former Service animals in their retirement.   We help across all services including Police, Prison, Fire, Border Force and Military. And because we are entirely volunteer run every penny of the profits raised from our efforts directly benefits our chosen and very worthy recipients. 

Thank you for standing with Murphy’s Army over the past decade, and here’s to another amazing year of remembering those who served without choice.