OUR CAMPAIGN

Launched in 2016, Murphy’s Army Purple Poppy Campaign pays tribute to animals lost in service, and to those who serve us today.

The purple poppy has long been a symbol of remembrance for animals lost in service but until recently was much less well known than the traditional red poppy.  The aim of our Campaign is to give the purple poppy its rightful recognition, and thus ensure that the animals who served, and continue to serve, alongside their human counterparts are remembered too.

We are extremely proud that our efforts over the years have raised significant awareness of the meaning of the purple poppy, and that many more purple poppies are now being worn with pride. None of this would have happened without your wonderful support!

Over the past years you have raised over £75,000 which has been donated to  animal related  causes including K9 Heroes, The Horse Trust, Smokey Paws, Household Cavalry Foundation, Bravo Working Dog Rescue and Fireside K9. 

We are proud to have provided 100 pet oxygen masks to Fire Services across the UK, and 250 much welcomed cooling coats to Service dogs.

 Our 2021 Campaign is now underway and we hope you’ll lend your support once again to make this an even greater success.

To everyone who has lent their support thus far, thank you, and to new supporters, welcome – together we will ensure that the contributions made, and continuing to be made by the animals are not forgotten, but remembered always.