PLEASE NOTE: THE MURPHY’S ARMY PURPLE POPPY CAMPAIGN IS IN NO WAY CONNECTED TO OR AFFILIATED WITH THE RBL OR ITS POPPY APPEAL
Unveiled Friday 11th October by Murphy’s Army Purple Poppy Campaign in partnership with Featherstone Town Council
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BRANSBY HORSES
Charity Bransby Horses is dedicated to rescuing, rehabilitating, and rehoming equines in need, providing a lifelong home at Bransby for those who need special care. From abandoned ponies to neglected donkeys, we look after more than 900 equines, including several service horses who will remain in sanctuary care at Bransby Horses.
Through rescue, care and giving advice, we work tirelessly to create positive impacts on the lives of horses, ponies, donkeys and mules and to create a world where all equines have the life they deserve.
SERVICE DOGS UK
Service Dogs UK supports Armed Forces and Emergency Services Veterans who have been diagnosed with PTSD, through the transformative power of dogs. Together, Veterans and their dogs undertake our 9-12 month training programme, to become ADI Accredited PTSD Assistance Dogs.
Our training programme and the constant companionship of their dog is proven to help Veterans relieve their PTSD symptoms, greatly improving their lives. Veterans frequently describe the programme as ‘life saving’.
TIRED PAWS FOUNDATION
Tired Paws foundation is dedicated to supporting retired prison dogs who, due to the nature of their previous working roles, find obtaining insurance difficult, often with high premiums. Some retire with medical conditions which are costly and challenging for owners.
The foundation helps cover veterinary care and supports the rehoming process, working with handlers and new owners and ensuring these dogs recieve the best care, stability and appreciation upon retirement after service.
Download our 2025 Campaign Leaflet to find out more about us and our wonderful beneficiaries #theyalsoserved #purplepoppy
SHOW YOUR SUPPORT!
RETIRED SERVICE ANIMAL FAMILY



International War Animal Day 2025
As Ambassadors of Animal Remembrance in the UK we are proud to mark International War Animal Day Honouring the contributions and sacrifices made by animals in conflicts throughout the years. May we never forget that they also...
read morePurple Poppy Day August 23rd 2024
Today is Purple Poppy Day and as Official Ambassadors of Animal Remembrance in the UK, Murphy’s Army Purple Poppy Campaign invites you to mark it with them. Our campaign, which is run throughout the year, remembers not only animals lost in service, but pays tribute to those who serve us today, protecting us and keeping us safe in so many different ways. Please join us in showing your support…
read moreMarking the 80th Anniversary of D-Day
Our campaign this year marks the 80th Anniversary of D-Day. We pay tribute to all who gave their lives that day, securing our freedom. During the year we will be highlighting the contributions made by the animals, not just on this poignant day but throughout the Second World War. Remarkable accounts of bravery and loyalty. This is just one of them..
read moreCELEBRITY BACKING
Our sincere thanks to the following celebrities, and their beautiful pets, who have supported the Murphy’s Army Purple Poppy Campaigns to date. If you would like to join them and show your support please do get in touch.

The Late Paul O'Grady MBE

David Essex OBE

Arlene Philips DBE

Katherine Dow Blyton

Chesney Hawkes
