MURPHY’S ARMY – AMBASSADORS OF ANIMAL REMEMBRANCE IN THE UK

#THEY ALSO SERVED     #PURPLEPOPPY   #RETIREDSERVICEANIMALFAMILY      

Launched in 2016, Murphy’s Army Purple Poppy Campaign pays tribute to animals lost in service, and to those who serve us today.

The purple poppy has long been a symbol of remembrance for animals lost in service but until recently was much less well known than the traditional red poppy.  The aim of our Campaign is to give the purple poppy its rightful recognition, and thus ensure that the animals who served and continue to serve are not forgotten.

We are extremely proud that our efforts over the years have raised significant awareness of the meaning of the purple poppy, and that many more are now being worn with pride. Thanks to your wonderful support we are also proud to have raised over £200,000 which has helped former Service animals in their retirement.   We help across all services including Police, Prison, Fire, Border Force and Military. And because we are entirely volunteer run every penny of the profits raised from our efforts directly benefits our chosen and very worthy recipients.  Our 2025 Campaign will be underway very shortly and we are delighted to partner with three very special charities this year – more news to follow very soon!

To everyone who has lent their support thus far, thank you, and to new supporters, welcome – together we will ensure that the contributions made, and continuing to be made by the animals are not forgotten, but remembered always. 

PLEASE NOTE:  THE MURPHY’S ARMY PURPLE POPPY CAMPAIGN IS IN NO WAY CONNECTED TO OR AFFILIATED WITH THE RBL OR ITS POPPY APPEAL

Operation Joey – A Coat of Purple Poppies for the Featherstone War Horse

Unveiled Friday 11th October by Murphy’s Army Purple Poppy Campaign in partnership with Featherstone Town Council

Click on the image to find out more and to view our image gallery

BENEFICIARIES 2025

To View Our Past Beneficiaries Please Click Here

BRANSBY HORSES

Charity Bransby Horses is dedicated to rescuing, rehabilitating, and rehoming equines in need, providing a lifelong home at Bransby for those who need special care.  From abandoned ponies to neglected donkeys, we look after more than 900 equines, including several service horses who will remain in sanctuary care at Bransby Horses.

Through rescue, care and giving advice, we work tirelessly to create positive impacts on the lives of horses, ponies, donkeys and mules and to create a world where all equines have the life they deserve.

SERVICE DOGS UK

Service Dogs UK supports Armed Forces and Emergency Services Veterans who have been diagnosed with PTSD, through the transformative power of dogs. Together, Veterans and their dogs undertake our 9-12 month training programme, to become ADI Accredited PTSD Assistance Dogs.

Our training programme and the constant companionship of their dog is proven to help Veterans relieve their PTSD symptoms, greatly improving their lives. Veterans frequently describe the programme as ‘life saving’.    

TIRED PAWS FOUNDATION

Tired Paws foundation is dedicated to supporting retired prison dogs who, due to the nature of their previous working roles, find obtaining insurance difficult, often with high premiums.  Some retire with medical conditions which are costly and challenging for owners.

The foundation helps cover veterinary care and supports the rehoming process, working with handlers and new owners and ensuring these dogs recieve the best care, stability and appreciation upon retirement after service. 

                             

Download our 2025 Campaign Leaflet to find out more about us and our wonderful beneficiaries #theyalsoserved #purplepoppy

SHOW YOUR SUPPORT!

New stocks of Murphy’s Army beautiful hand made purple poppies are now on sale!  You can choose from the traditional brooch version with pin back, or our specially designed animal version with Velcro fastening to attach to leads or collars. All hand made with love.
We will also have our  highly collectible 2025 Murphy’s Army Purple Poppy pin badge and a very special new pin badge. We have purple poppy wreaths, wristbands, dog collar charms, flags, tea towels and more! Visit our store to explore our collection.
Just follow the links to place your orders. Donations are also welcomed and greatly appreciated!

 

RETIRED SERVICE ANIMAL FAMILY

The Retired Service Animal Family is a collection of Charities and Organisations who are committed to helping former service animals in their retirement.  All  show passion and determination in helping to ensure that the animals who have served so bravely and loyally over the years are looked after when their service comes to an end.
We believe they also share the same ethos as that of Murphy’s Army Purple Poppy Campaign which is love and respect – not just for the animals but for each other too. Please take a look at the great work these organisations do by clicking on the link below.

NEWS & INFORMATION

International War Animal Day 2025

As Ambassadors of Animal Remembrance in the UK we are proud to mark International War Animal Day Honouring the contributions and sacrifices made by animals in conflicts throughout the years. May we never forget that they also...

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Purple Poppy Day August 23rd 2024

Today is Purple Poppy Day and as Official Ambassadors of Animal Remembrance in the UK, Murphy’s Army Purple Poppy Campaign invites you to mark it with them. Our campaign, which is run throughout the year, remembers not only animals lost in service, but pays tribute to those who serve us today, protecting us and keeping us safe in so many different ways. Please join us in showing your support…

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Marking the 80th Anniversary of D-Day

Our campaign this year marks the 80th Anniversary of D-Day.  We pay tribute to all who gave their lives that day, securing our freedom.   During the year we will be highlighting the contributions made by the animals, not just on this poignant day but throughout the Second World War.  Remarkable accounts of bravery and loyalty. This is just one of them..

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CELEBRITY BACKING

Our sincere thanks to the following celebrities, and their beautiful pets, who have supported the Murphy’s Army Purple Poppy Campaigns to date. If you would like to join them and show your support please do get in touch.

The Late Paul O'Grady MBE

David Essex OBE

Arlene Philips DBE

Katherine Dow Blyton

Chesney Hawkes

Will Mellor

PHOTO GALLERY

Wearing their Murphy’s Army purple poppies with pride! Just some of the amazing pictures from our Purple Poppy Campaigns. Don’t forget to send us yours!

CONTACT US

If you would like to contact us please do so using the following contact form. May we res[respectfully ask however that you do not contact us regarding availability of the Murphy’s Army Purple Poppy pin badges or knitted poppies.  We will let you know via this site as soon as they are in stock.
Please remember, we’re a small team made up entirely of volunteers but we will respond as quickly as we can

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